It is said that a company does not have a website or a page/account on social media (Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.) is considered a non-existent company in the eyes of digital customers. Hence, each company needs to be on the web to reach the largest number of target segments and integrate it with website analysis.
What is web analytics, web analysis or website analysis?
Web analytics is the process of measuring, collecting, analyzing, and reporting web data for the purposes of understanding and improving the use of the web. However, web analytics is not limited to measuring the traffic of website users but can be used as a tool for business and market research and to evaluate and improve website effectiveness.
Through the Internet, e-commerce has been able to create many deals and opportunities for profit and has been developed the concept of e-shopping in all its forms, and work to find creative solutions for electronic payment systems, and take advantage of applications and technologies of smartphones, in addition to providing convenient and accessible methods such as e-shopping carts and many more .
Therefore, you should identify the best factors leading to the full use of these sites (websites) and provide them to customers distinctively, which works to keep their loyalty and continuity of use and others to share links and posts indirectly.
Therefore, some analytical tools for the websites ensure that e-marketing channels are improved to help customers complete the purchase process without any hindrance. One of the tips derived from the analysis of the web or the site analysis is to analyze the progress of the purchase process from the entry of the customer to the website, and then choose the customer required goods until complete the payment and delivery process, check the performance of the shopper and the progress of the purchase process is an important factor in the success of any website. For example, we may note that some users did not complete the purchase due to technical problems with the website or the lack of a particular payment method, etc., then you should be aware of such problems that lead to the loss of users And other expected potential customers but influenced by the opinions of others from their experience of the website.
Web Analysis Tools:
There are many general web analytics tools online, such as:
- Google Analytics
- Adobe Analytics
- Chart Beat
- Crazy Egg
- Stat Counter
- And many of these different tools
But all of these tools cannot exactly know the specific and specific area/industry of your website to work on the analysis of the best way to your site, so there are specialized websites to analyze your website specialized and comprehensive and manual analysis such as Ta7leel Web.